Why Digital marketing?
The answer of the question is internet boom from recent years. Where 160cr internet users are present in INDIA, from these 58 cr people are in social media waching and purchasing products. And also average time span has been decreased from 16 sec to 8 sec. So this can be achieved only by digital marketing.
By reading the entire blog you can make a huge jump in your marketing career.
You will learn.
- Steps to learn digital
- Top tricks (must read)
- Best free courses for digital marketing
STEPS FOR DIGITAL MARKETING.
Be specific:
On your career and competitive environment you have no time to learn everything ,so you have to be specific in your domain . The solution is to learn only one platform to promote and only one specific type of product.
Create specialization:
We have discussed that you have to specific thats why you will have to learn atleast one platform (any one from facebook, instagram, blog, YouTube , amazon marketing , flipkart and many more) . As you are just focusing on one platform then we can assume that you have tend to no competition in market.
Make a strong profile:
Before starting a blog you have to create a profile on any platforms that you have target.
A strong and good looking profile can help you attract more clients on your site or profile.
Focus on your first client:
After doing all those previous steps you have a greater probability on getting some clients. So focus on the first one , try to provide best possible work to your client and make him your permanent one . As a result more such clients will attract towards you.
If possible then focus on local areas:
You know that local small business , or lawyer, teacher, builders have less budget thats why they cannot afford large marketing agencies thats why they have to come to you.
Ok after basic things let us focus on top strategies on online marketing.
Top tricks for Digital marketing
Be a problem solver:
All we have to do understand that it's important to reflect that we understand where the customer's coming from, meaning we know their pains and their problems, frustrations, and how our business is uniquely positioned to solve that for them. One of the most important points to consider when you're constructing an irresistible offer, is that you want to be selling a painkiller, not a vitamin, meaning what you want to do here is you want to solve a pain rather than prevent a future problem because people are a lot more likely to act and take action when they were trying to solve an actual pain and problem that they're experiencing right now.
Lead magnet:
It is some kind of piece of valuable content or information or could even be something tangible or physical like a book or a trinket or a widget or whatever it is, but you're going to use this in exchange for your customer's contact details, meaning maybe their name,maybe their email address, maybe their phone number,maybe even their address.
Number one is having an appropriate lead magnet positions you as the authority and actually shows that you know what you're doing by solving one of their problems through your content. The second reason is you're gonna use this lead magnet in order to attract leads.
You can do this through an ad or maybe even a link on your website, and you're gonna direct them to where they can download their free PDF or their free guide or get their free book plus shipping, whatever it is. Once they get to that actual landing page, they'll input their name and email address and in turn, they're gonna get the guide, and you're gonna get their contact details which you can use to follow up with them later.
SEO:
Now this is the most important thing that digital marketing leads . Alright the SEO includes onpage and offpage seo. Onpage containing the keyword , link , description and all that stuffs , offpage seo containing quality and quantity . But here we are not describing about detailed technicalities of seo.
E-mail marketing:
Now fortunately, we already covered lead magnets and the importance of acquiring customer contact information like their name and their email address. Well with email marketing , it gives you that opportunity to followup and provide more value and make offers again and again and again.
Video marketing:
Now video marketing is a phenomenal tool for small businesses inorder to generate more leads, customers, and sales and prove your authority in the marketplace. Next to having an in person conversation or meeting face to face. video really is the next best thing in order to establish trust and show your personality and really humanize your brand and your business.
Copywriting:
when we're talking about copywriting, we're not talking about copyright or the legal aspect of protecting your work, but rather about creating influential and persuasive sales copy. The reason copywriting is so important is because if you've got a small business, then it's important to communicate and to persuade and to influence the perceptions of those who are communicating and dealing with your business and the way we do this is through copywriting.
YouTube marketing:
YouTube is a phenomenal tool in order to communicate your message, provide some value to your marketplace, and help to grow your business. After all, that's why you and I are both here now. Now there's two sides when it comes to marketing with YouTube, the organic side and the advertising side .
The organic side
Now to succeed in the YouTube organic side, it's all about understanding that YouTube acts like a search engine, meaning one of the best ways to initially get lift off your YouTube channel is to create content that your ideal customers are actively searching for. And to attract organic viewers its most important to focus on your thumbnail, continuity, quality of your video.
The marketing side
YouTube marketing is the advertising platform, and YouTube ads are quickly becoming one of the most profitable and powerful forms of advertising available online today. I said that a little quieter' because it's still a bit of a secret .you see, justlike we saw Google ads explode in costs over the years, well we're seeing the same thing happen with Facebook ads, but this hasn't happened yet with YouTube ads, meaning we're still able to get in there and get views for pennies on the dollar.
Top free courses to be a digital marketing expert.
1) hubspotacademy.com
Modules- you can get
Full SEO
FULL DIGITAL MARKETING
Full social media marketing
Lead generation
Benefits-
The main benifits that you can get is after this course is you will get certified. That can improve your performance and average CV to get a job.
2) youtube platforms
Channel names Neil Patel
Rahul Mannan
Digital marketing guruji
Digital Pratic
Umer Khuresi
Sourav Bhatnagar
Now youtube can be consider as the most trustable platforms where so many famous personalities are creating content. Here you can get basic to advanced seo and digital marketing courses , all Google platforms tutorials and tricks to attract organic customers. But here you can't get any certificate but no wory the knowledge that you have achieved have provided you job and also you can do freelancingwork .
3) Google
You know that most of the digital marketing agencies have considered google as a tool , so if google it self providing a free course for you then i dont think that any courses give that level of value that Google can provide.
You can get all Google tool tutorials with Google personal certification. And you know what google certificate means you have reached to a level of excellence on this field and that for free.
4) facebook
You can get facebook ads expertise , instagram experience , and other free courses .
Some secret tips
Always use call to action words to create a passion on your customer's mind . Give importance to SEO and copywriting that helps you to grow . And finally be genuine and try to be a problem solver . JAI HIND.
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